Market Research for Startups: Complete Guide
How to do market research for a startup: competitive analysis, TAM/SAM/SOM sizing, customer discovery interviews, and AI-powered market intelligence tools.
Key Insights
- TAM/SAM/SOM sizing prevents building for non-existent markets
- Customer discovery interviews are the highest-ROI research activity
- AI tools can replace 70-80% of traditional market research surveys
- Competitive analysis should focus on alternatives, not just direct competitors